{"id":10760,"date":"2026-03-27T23:27:55","date_gmt":"2026-03-27T20:27:55","guid":{"rendered":"https:\/\/digitalpriority.io\/?post_type=case_studies&#038;p=10760"},"modified":"2026-03-28T19:20:24","modified_gmt":"2026-03-28T16:20:24","slug":"spainlomat-brand-re-design","status":"publish","type":"case_studies","link":"https:\/\/digitalpriority.io\/fi\/case_studies\/spainlomat-brand-re-design\/","title":{"rendered":"SpainLomat \u2013 Brand Re\u2011Design"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"overview\"><strong>Overview<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">SpainLomat partnered with Digital Priority to <strong>refresh and redefine its identity<\/strong> as part of a wider website renewal. The objective was to create a <strong>timeless, modern visual identity<\/strong> that reflects SpainLomat\u2019s core values: trust, local expertise, and the relaxed lifestyle of Spain\u2019s Costa del Sol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rebrand focused on clarifying the brand\u2019s message, elevating its visual language, and ensuring consistency across digital touchpoints \u2014 without losing the warmth and approachability that define SpainLomat\u2019s service.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-22506580 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\" id=\"01-project-scope-1\"><strong>01 \u2014 Project Scope<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digital Priority led the full rebranding process, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand strategy alignment<\/li>\n\n\n\n<li>Logo redesign<\/li>\n\n\n\n<li>Visual identity system<\/li>\n\n\n\n<li>Digital brand application<\/li>\n\n\n\n<li>Website\u2011ready visual assets<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The goal<\/strong> was to modernize the visual look while preserving recognition and credibility built through years of operation on the Costa del Sol Real Estate market, offering and ensures a smooth customer experience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-scope.jpg\" alt=\"\" class=\"wp-image-10774\" srcset=\"https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-scope.jpg 1200w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-scope-300x300.jpg 300w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-scope-1024x1024.jpg 1024w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-scope-150x150.jpg 150w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-scope-768x768.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"821\" src=\"https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-pattern.jpg\" alt=\"\" class=\"wp-image-10796\" srcset=\"https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-pattern.jpg 2000w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-pattern-300x123.jpg 300w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-pattern-1024x420.jpg 1024w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-pattern-768x315.jpg 768w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/spainlomat-pattern-1536x631.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6e81cd72 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\" id=\"02-design-prototyping-in-figma\"><strong>02 \u2014 Brand Strategy &amp; Creative Direction<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SpainLomat operates at the intersection of <strong>property services<\/strong> \u2014 helping clients find holiday homes, long\u2011term rentals, and properties for sale in Spain. Our strategy focused on expressing this duality clearly and confidently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The creative direction was built around four key pillars:<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-822b08ab wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ol class=\"wp-block-list\">\n<li><strong>Trust &amp; reliability<\/strong> \u2014 a professional partner in a foreign market<\/li>\n\n\n\n<li><strong>Sun\u2011drenched coastal lifestyle<\/strong> \u2014 the Costa del Sol experience.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Maritime atmosphere<\/strong> \u2014 sea, openness, and calm<\/li>\n\n\n\n<li><strong>Easy vibe<\/strong> \u2014 effortlessness, clarity, and approachability<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-f44068bc wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">These elements guided every design decision, from form language to color and typography.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ad694a66 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\" id=\"01-project-scope-1-1\"><strong><strong>03 \u2014 Logo<\/strong> <strong>Redesign<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The new SpainLomat logo was designed to be <strong>clean, modern, and long\u2011lasting<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key characteristics of the logo include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Balanced proportions that communicate stability and trust<\/li>\n\n\n\n<li>Subtle visual references to the <strong>sun and coastline<\/strong>, evoking the Costa del Sol<\/li>\n\n\n\n<li>A calm, maritime feel that reflects the Mediterranean environment<\/li>\n\n\n\n<li>A light, effortless expression that supports an \u201ceasy holiday\u201d mindset<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a logo that feels both <strong>professional and relaxed<\/strong> \u2014 equally suitable for property transactions and lifestyle\u2011driven communication.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/logo-design-spainlomat.jpg\" alt=\"Brand\" class=\"wp-image-10764\" srcset=\"https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/logo-design-spainlomat.jpg 1200w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/logo-design-spainlomat-300x300.jpg 300w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/logo-design-spainlomat-1024x1024.jpg 1024w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/logo-design-spainlomat-150x150.jpg 150w, https:\/\/digitalpriority.io\/wp-content\/uploads\/2026\/03\/logo-design-spainlomat-768x768.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"04-visual-identity-digital-application\"><strong>04 \u2014 Visual Identity &amp; Digital Application<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The renewed visual identity was designed to scale seamlessly across digital platforms, with a strong emphasis on clarity and usability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The identity system includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A harmonious color palette inspired by sea, sky, and sun<\/li>\n\n\n\n<li>Typography that balances readability with character<\/li>\n\n\n\n<li>A visual rhythm that supports browsing and discovery<\/li>\n\n\n\n<li>Consistent application across website layouts and brand assets<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This ensures SpainLomat\u2019s brand feels coherent, trustworthy, and instantly recognizable across all digital touchpoints.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"05-outcome\"><strong>05 \u2014 Outcome<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The rebranding delivered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A modern, timeless logo that reflects SpainLomat\u2019s values<\/li>\n\n\n\n<li>A clear and confident visual presence for digital channels<\/li>\n\n\n\n<li>Stronger emotional connection to the Costa del Sol lifestyle<\/li>\n\n\n\n<li>A professional identity that builds trust with international clients<\/li>\n\n\n\n<li>A visual system ready for long\u2011term growth and expansion<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The new brand identity positions SpainLomat as a <strong>reliable local expert with an international outlook<\/strong> \u2014 combining professionalism with the relaxed rhythm of coastal living.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SpainLomat\u2019s rebranding demonstrates Digital Priority\u2019s ability to translate <strong>brand values, business goals, and environment<\/strong> into a cohesive and expressive visual identity.<br>By blending strategic thinking with refined visual design, the project resulted in a identity that feels <strong>credible, contemporary, and effortlessly Mediterranean<\/strong> \u2014 built to endure and evolve with the business.<\/p>\n\n\n\n<p class=\"has-vivid-purple-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><strong>Visit:<\/strong> <a href=\"https:\/\/spainlomat.com\/\" target=\"_blank\" rel=\"noopener\">Spainlomat<\/a><\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\" id=\"rank-math-toc\"><h3>Table of Contents<\/h3><nav><ul><li><a href=\"#overview\">Overview<\/a><ul><li><a href=\"#01-project-scope-1\">01 \u2014 Project Scope<\/a><\/li><li><a href=\"#02-design-prototyping-in-figma\">02 \u2014 Brand Strategy &amp; Creative Direction<\/a><\/li><li><a href=\"#01-project-scope-1-1\">03 \u2014 Logo Redesign<\/a><\/li><li><a href=\"#04-visual-identity-digital-application\">04 \u2014 Visual Identity &amp; Digital Application<\/a><\/li><li><a href=\"#05-outcome\">05 \u2014 Outcome<\/a><\/li><li><a href=\"#conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SpainLomat partnered with Digital Priority to refresh and redefine its brand identity as part of a wider website renewal.<\/p>\n","protected":false},"featured_media":10763,"template":"","categories":[16],"tags":[37,36],"class_list":["post-10760","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","category-design","tag-brand","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/digitalpriority.io\/fi\/wp-json\/wp\/v2\/case_studies\/10760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalpriority.io\/fi\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/digitalpriority.io\/fi\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":30,"href":"https:\/\/digitalpriority.io\/fi\/wp-json\/wp\/v2\/case_studies\/10760\/revisions"}],"predecessor-version":[{"id":10814,"href":"https:\/\/digitalpriority.io\/fi\/wp-json\/wp\/v2\/case_studies\/10760\/revisions\/10814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalpriority.io\/fi\/wp-json\/wp\/v2\/media\/10763"}],"wp:attachment":[{"href":"https:\/\/digitalpriority.io\/fi\/wp-json\/wp\/v2\/media?parent=10760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalpriority.io\/fi\/wp-json\/wp\/v2\/categories?post=10760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalpriority.io\/fi\/wp-json\/wp\/v2\/tags?post=10760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}