Website design trends in 2025 will focus more on user experience, technological innovation and visual appearance. Here are some of the key trends:
- AI-assisted design: the use of AI in website design is growing. For example, AI can help create personalised user experiences, optimise page content and improve search engine optimisation (SEO). AI can also help create visual elements such as illustrations or animations.
- Minimalist and Scandinavian style: less is more – simplicity and clarity are still on the rise. Stylish, spacious and easy-to-use pages without excessive visual clutter will appeal to users.
- Interactive elements and microtags: enriching the user experience with interactive elements such as animations, transitions and microtags is an important trend. These allow pages to respond to user actions and create a more immersive experience.
- Dark mode and colour palettes. Combined with carefully chosen contrasts and colours between dark and light modes, a modern and pleasing look can be created.
- 3D elements and immersive experience: 3D animations and visualisations make websites more dynamic and offer unique experiences. These can be used in particular for product launches or brand storytelling.
- Intelligent navigation and personalisation: websites adapt to user needs and work intelligently. For example, search functions can learn user preferences and deliver relevant content with greater precision.
- Fast loading and mobile optimisation: site loading speed and responsiveness are increasingly important. Google and other search engines value fast and mobile-friendly pages, so optimising them is vital.
- Sustainability and ethical design. Companies are favouring ecological and sustainable practices, such as energy-efficient pages and responsible content production methods.
- Voice search and voice guidance: the use of voice recognition and voice search is growing. Web page design is increasingly taking into account the optimisation of voice search, which requires a new approach to content and structure design.
- Storytelling: Websites are increasingly becoming storytelling tools. Visual elements such as videos, animations and interactive diagrams support the brand story and connect with users.
These trends combine technology and aesthetics to create websites that are not only beautiful, but also functional and user-friendly.
